The trailer
starts very slow paced and there is long shot of a plane. There is eerie music in
the background which sets the tone for the film. The lack of lighting also
makes it seem like a colder and more depressing environment. There is then a two shot of mother and
daughter and this shows that they are close and makes it easier for the
audience to sympathise later in the film there is text the fades in and out,
showing a slow pace and also telling the audience about the film, this is
effective because if it was a voice the audience will feel more involved in the
film, whereas this feeling of separation is one that continues within the film.
The audience feeling lost is a way of building suspense and also has the
audience asking question, this will grab the audience.
The pace
increases rapidly which builds further tension for the audience. there are
fades to black and jump cuts which also add to the audiences curiosity. There are
reaction shots and close ups to show emotion and especially fear in the mums
face. There are pans and steadicam used when she is running around the plan. The
camera is sometimes slightly cantered which adds to the uneasy feeling the
audience will have.
Towards
the end there are more intertitles which show the names of the characters,
there are also a lot more fades to black and short clips which increase the
pace of the trailer, which therefore builds more tension and suspense for the audience
helping it to conform to its genre.
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