Analysis of Film Trailers -Snow White and the Huntsman

The genre of the film is action/adventure/drama. The unique selling point of the film is the fact it is a well know children's story that has been made into a modern film version, this grabs a wide audience. Another selling point is that there are many well known actors and actresses. These appeal to the target audience around the ages of 12 and over as the main actress Snow white is one of the main characters in the popular teen twilight films. Although the film would also appeal to adults and children as snow white is recognised as a children's book, due to this the film has been rated as a 12A which means that smaller children can go if accompanied by an adult, this increase the cinema ticket sell. There is faint music in the background of the film, typical of a adventure film cliche this is of a beating heart which becomes a much faster pace as the trailer builds tension and excitement for the audience. The main focus is on the special effects so the sounds of explosions is more overpowering than the music, this would be suitable for this genre of film as the audience that enjoys this genre would be impressed by the special effects and this is a selling point of the film. There are close ups of the different characters which gives the audience a chance to see the well known actors and actresses which will further sell the film. There are many long shots as there a fight scenes and this displays the special effects well. There are establishing shots which set the mood for the film, there are mystical woods which conform to the adventure genre. There are two shots as you see the different characters interact with each other, this lets the audiences connections between the different characters and the plot of the film. There are high and low angle shots as the main character is talking to one of the large animals in the film, this shows the audience that the animal is intimidating and this conforms to the stereotype of a drama film. There is tracking which makes the audience feel as though they are being carried away with the action. There are lots of jump cuts and this helps increase the pace of the trailer. The faster pace makes it more dramatic and exciting and this will really grab the audience. There is a deep voice that sounds haunting, a lot of the story is told through this and as the story is well known its makes the audience familiar and adds to the excitement. There are allot of special effects such as explosions this conforms to the genre of the film. There are lots of stunts that take place and are shown in the trailer so the audience are amazed and captured by the trailer. There are fades to black which builds tension an makes it feel more scary, this adds to the drama of the trailer. there are credits and inter titles that appear throughout the trailer and this builds further excitement and tension. The inter titles say 'this summer' which straight away shows the audience when they will be able to see the film, words such as 'evil', 'fights' and 'destiny' appear throughout which tells the audience more about the film and captures the target audience. The name of the film appears at the end, this means it will stay in peoples heads and they wont forget about the film.

Trailer Analysis - Flightplan

 

 

The trailer starts very slow paced and there is long shot of a plane. There is eerie music in the background which sets the tone for the film. The lack of lighting also makes it seem like a colder and more depressing environment.  There is then a two shot of mother and daughter and this shows that they are close and makes it easier for the audience to sympathise later in the film there is text the fades in and out, showing a slow pace and also telling the audience about the film, this is effective because if it was a voice the audience will feel more involved in the film, whereas this feeling of separation is one that continues within the film. The audience feeling lost is a way of building suspense and also has the audience asking question, this will grab the audience.

The pace increases rapidly which builds further tension for the audience. there are fades to black and jump cuts which also add to the audiences curiosity. There are reaction shots and close ups to show emotion and especially fear in the mums face. There are pans and steadicam used when she is running around the plan. The camera is sometimes slightly cantered which adds to the uneasy feeling the audience will have.

Towards the end there are more intertitles which show the names of the characters, there are also a lot more fades to black and short clips which increase the pace of the trailer, which therefore builds more tension and suspense for the audience helping it to conform to its genre.

The name of the film appears at the end and the music stops and the sounds of a plane taking or is in the background, this is a fearful sound for some people and adds the tension created.

 

Trailer Analysis - Inception

 

Inception is directed by ‘Christopher Nolan’, this is the director of the ‘Dark Knight’ trilogy and there are similarities between them and inception, especially when it comes to marketing.

As the trailer starts there is a man standing in a room, this is Leonardo Dicaprio and this is a unique selling point of the film and this will draw the audience in. the room is very dark and this makes it appear mystical, this fits well as the genre of the film is action, adventure and mystery. The colours signify negativity and this sets a worried mood for the film which will grab the audience and straight away have those wanting answers to questions.

There is a close up of a spinning top and this shows its importance as its what the audience focuses on. There is jumpy music that accompanies this and this puts the audience on the edge of their seats, it sudden slow paced but as the trailer goes on becomes faster paced what increases the tension.

The use of special effects is shown from the very start of the film, a fan of this genre will therefore be drawn in by this and will continue to watch the trailer. There are a lot of establishing shots which showcase the special effects and close ups of the main character.

There are a lot of fades to black which allows many different clips from different times and places are shown, this has the audience asking more question as they are not sure what’s happening. So that the audience are not completely confused by what they are seeing there is the main character talking about the plot of the film, this makes it more interesting for the audience will therefore want to go and see the film.

As the music pace increase there are inter tiles which shown ‘the director of the Dark Knight’ a unique selling point, it then appears with the name of the film which is created out of a maze, this suits the film well as it’s all about feeling lost and finding your way out. We could make our titles have a hidden meaning in as well.

Trailer Anaylsis - Monte Carlo

Monte Carlo is a romantic comedy. Catchy music starts of the trailer and conforms to a romantic comedy. A close up introduces us to the main character as she talks about her trip to Paris, there is then cross cutting as we are shown clips from her adventure. As they get to Paris the music changed and is more stereotypical of a comedy, this fits in with the fact that things start to go wrong for them. This is the disequilibrium. The pace of the trailer is fast which also conforms to a comedy as this adds chaos and humour. Match on action is used a lot as the same person plays to parts and as one walks out the room another one enters. There are a lot of over the shoulder shot between the boy and girl which shows them talking and getting along, this is typical for a romance. There are pans and tracks as the girl is rushing around the town and this makes the audience feel as though they are going with her. There are establishing shots and the music stops when there is a punch line, this conforms to comedy and emphasises the funny moments which will make the audience more interested in going to see it. The music then changes and it’s a song that was written by the main character, these are unique selling points of the film. This song is also the score of the film. its upbeat and this makes the audience feel happy. Titles appear throughout the trailer which show say ‘experience the adventure’, ‘live the dream’, ‘discover who you are’ this is followed by close ups of the main characters faces and their names below. The name of the film appears at the end of the film in light blue writing, this could appeal to both boys and girls. Montage editing is also used to create humour.

Analysis of Film Trailers - The Dark Knight Rises

The genre of the film is action/crime/drama. the unique selling point of the film is that it is a follow up of previous batman films, this means that people who have followed the other films would be interested in the film. the trailer is therefore very important so that the target audience can get excited about the film and all want to go and see it in the cinemas as soon as possible. the target audience is for teenagers and above. many people will have been fans of batman for a long time and these are the people that will most likely what to see the film. the music in the background is haunting but very faint, you can mostly hear particular lines that grab the audience and chanting which will make the audience feel tense and on the edge of their seat, this will get the audience excited about the film as they will want to know what is going on. As it is a follow up of well known batman films they will not have to give away to much in the trailer as the unanswered questions will grab the target audience and make them more desperate to see it. there are long shots and establishing shots which means the audience can see all the special effect used in the film, such as explosions and the batmobile which hovers down the street. there are mid shots and close ups of the different character so that the target audience are familiar with the characters and this build tension in the trailer. there are focus pulls so that the audience focus on different characters.the trailer is slow paced which is not usual for an action film but this builds tension and gives the audience time to appreciate the special effects. there are also fades to black which help to build tension in the trailer, and inter title appear giving the audience the information they need.

Trailer Anaylsis - The Hunger Games

As the trailer starts we are shown the institution company followed by establishing shots of a forest, there are low angle shots looking up and the tress which makes them seem intimidating and this is an important view the audience must have as they can the sympathise with the characters when they are in there. This builds suspense which fits the genre of the film which is thriller/action. There are ambient sounds which are enhanced for effect and music which comes and goes, this also puts the audience on the edge of their seats. The music and pace of the trailer increases there are cutaways and fades to black and this also helps to set the ace for the trailer. There is editing at the begging where she fires an arrow and parallel editing is used. There are mid shots, close ups and reaction shots when the characters are speaking, there are also over the shoulder shots when they are in conversation, this shows the different relationships between the characters. There are quick focus pulls which put the audience on edge and increase the pace of the trailer, this also helps the audience to focus on the important parts of the trailer as it highlights them. There are high angle shots which make the victims appear more vulnerable, the audience will therefore sympathise with them more. Cross cutting is used to add further tension. There are a lot of fades to black when there is a big jump in time and place. Titles appear in the clip which reinforces the unique selling point that it was originally a book. The pace slows down in the middle and then picks up again, this adds to the suspense and tension of the trailer. It end with the name of the film in gold text that looks like fire, conforming to the genre and this on a black background this makes it really stand out and the audience will take more notice of it.

Trailer Analysis - Elf

Elf, the genre of the film is comedy/fantasy. As the trailer starts the name of the institution appears and there is music that plays in the background, its Christmassy music and this conforms to the genre of fantasy. There is a narrator, its an old wise voice, this also conforms to fantasy. There is a graphic match as there is a close up on a book which then dissolves into the same setting but in real life. It starts with equilibrium and the pace of the trailer is slow. Special effects are used as sparkles appear on the screen, this is stereotypical of fantasy. It then appears on screen saying ’30 years later’ and the pace of the film becomes much quicker, the music also becomes louder and faster. There are long shots and close ups of the main character and this shows a full grown man that thinks he is an elf, this adds comedy to the film. Cross cutting is used as a way of building tension and suspense, this makes the audience want to go and see the film. as funny moments happen in the trailer, the music stops, this makes the audience focus on just the clip and makes it seem funnier as it has more of an impact. The name of the film appears about half way through the trailer and the narrator says ‘Will Ferral starts in Elf’ this is a unique selling point as he is a well known actor and this will draw people in and make them want to see it.

Trailer Analysis - The Notebook

As the trailer starts there is an establishing shot and non-diagetic sound of music, it’s a piano and this conforms to romance. There is also non-diagetic sound of a narrator which tells the audience the basic plot of the film. this allows the audience to feel more involved and understand it more and will want to see it and find out more. The unique selling point is that this was originally a book and so some people may already know the story and they will want to go and see it on screen. There are mid shots, two shots, over the shoulder shots and close ups, all these shots allow us to get to know the characters and the connection they have with each other. The close ups are very important because this displays the characters emotion which is essential for a romantic film. there are high and low angle shots when they first meet, the low angle shot is of the girl which makes her look powerful over the man, who looks up to her in admiration. The two meet and decide that they will meet up and there is then a jump cut followed by a long shot of the girl on a swing, this shows that time has passed between them both and that there is a journey between them, also stereotypical of a romance genre. There is then a cutaway to two older people talking about this ‘journey’ that has taken place, this gives the audience questions as to why those two people are talking about them. This will make them want to go and see the film to find out. There is then another jump cut where it shows the boy meeting the girls family, stereotypically there is a problem and this sets the scene for a star crossed lovers type of story, also typically of a romantic film. The music changes as problems arise and the pace of the trailer becomes faster, this makes it more dramatic and therefore has a bigger impact on the audience. This is the disequilibrium. There are dissolves and fades to black as the short clips of the couple follow each other. These clips show their relationship at different stages and this an enigma which gives the audience questions. As it becomes more dramatic intertextuality is used as it references the book and this appears on screen in black writing. Iconography is used as there are birds flying in the trailer, this evokes the feeling of being free with juxtaposes with the issues that arise in the trailer. Towards the end of the trailer dissolves are used, this makes the clips appear more linked together. The institution then comes up towards the end followed by the name of the film. this accompanied by a voice which explains who is starring the film.

Analysis of Film Trailers - The Last Song

 

The genre is romance/drama. A rebellious girl is sent to live with her father and their love for music helps to reunite them. Its unique selling point is that it from the same writers as ‘the notebook’ and ‘a walk to remember’. It’s aimed at teenagers and above.  The target audience would have most likely seen the notebook and a walk to remember and would have enjoyed these films as it is the genre they like; they would therefore be interesting in seeing this film. Miley Cyrus is an icon to many teenagers and so as she is the main actress this would also be a unique selling point of the film and encourage people to go and see it. The music played in the background is mainly the piano as this is an important part of the film. There is also a song that is sung by Miley Cyrus played in the background; this will further grab the target audience. There are lots of close ups in the film as emotion plays a big part in romantic films. There are lots of two shots and over the shoulder shots and you see the characters in conversation. As the piano is a key theme in the films there are also high angle shots that show people playing the piano. there is a voiceover of the dad speaking which tells the audience the basic story of the film, but for most of the trailer it shows different moments throughout the film, some happy and some sad, this makes the audience intrigued and gives them many questions they want to be answered, therefore they are more likely to go and see the film. There are intertitles that say ‘moments in life’ ‘a story about second chances’ these all evoke emotions from the audience and this is typical for a romantic drama.

 

Analysis of Film Trailers - What to expect when you’re expecting

 

The genre of the film is comedy/drama/romance. The film shows the lives of different couples who are all about to enter the world of parenthood and shows the troubles they will face along the way. Its unique selling point is that it was originally a book. Around 12+ it’s a film targeted towards adults as they will be able to relate to the characters although as it’s a comedy it can also be targeted towards teenagers who will enjoy the humour. Catchy music from the begging which grabs the audience and sets an upbeat mood for the film, this is typical for a comedy. Music increases pace along with the trailer, this builds up more excitement for the audience. There are lots of two shots so you can clearly establish the connection between the characters and see which ones and couples. The film is fast paced as this makes it appear more upbeat and this conforms to a stereotypical comedy trailer, there are parts throughout the film where the pace drops, usually when something funny is being said, this interrupts the pace of the film and so when it picks back up again it keeps the audience interested. Funny lines that people will remember appear throughout the trailer, this makes people want to go and see the film and helps them to not forget it, therefore they are more likely to actually go and see the film. There is a voiceover that briefly tells the story, it’s a man’s voice and he sounds wise, this further adds humour to the film and it makes the main characters appear naive and as though they have so much to learn. There are intertitles throughout the film that advertise the fact it is from a bestselling book and reveals some of the big name characters.as these appear it shows the characters face along with their name and they follow one after the other making it appear like a list and makes the audience feel as though there are lots of good actors and actresses in the film, this is another selling point.

 

Trailer Analysis - The Hobbit

as the film starts there is an establishing shot, this shows the audience a magical place and this will intrigue them from the start. there is also enchanting music which emphasises the feeling of a 'magical' world. there is a narrative which tells the audience briefly about the plot, this is in a deep, wise voice which fits in with the genre of fantasy. this also highlights a link between the film and the book as it quotes phrases that a fan of the book would remember and therefore would want to go and see, this is therefore a unique selling point of the film. its very slow paced at the start of the trailer. There are then jump cuts and it shows clips of Bilbo Baggins so the audience can understand his character more, there are high angle shots which emphasise his small size and there are low angle shots as he looks up to Gandulf, this reinforces his power and authority over Bilbo. the pace then begins to speed up and the colours look more dull and this shows the audience a darker side of fantasy. there are close ups of the different characters faces as they are introduced, fans of the book will recognise these names and they will find it interesting to see how they have been presented in the film, for those who are not fans of the book this just makes them more familiar with some of the characters that will appear throughout the film. whenever a character with authority appears on the screen there is a low angle shot, this help to reiterate their authority. there are more establishing shots and pans when there are large groups together. there are also chants that are stereotypical of an adventure/fantasy film. the name of the film appears about half way through the trailer were the pace begins to increase. The text is dark brown and the background is the map that is used throughout the book and lord of the rings trilogy, this will therefore interest people who have seen previous films and it highlights the link. the chanting beings to get louder and names involved with the film also appear. there are also over the shoulder shots, this shows the relationship or connection between characters. the establishing shots give a chance to show the mystical place and someone who enjoys this genre of film would become excited by the special effects that are used. towards the end of the trailer the pace picks up and the music becomes faster and louder, this makes it more dramatic and remember able. At the end the name of the film appears again in big Gold writing which stands out against the black background, this therefore makes the audience remember the name so they can go and see it. there is then a short clip which again shows the audience the link to the lord of the rings by quoting the famous line 'my precious' this is a unique selling point and people who enjoyed lord of the rings and more likely going to want to go and see the film. at the very end of the clip it shows the release date.

Analysis of Film Trailers - The Five Year Engagement

The genre of the film is Romantic Comedy. This is shown by many different features.
You see the narrative is between two people who have just got engaged and are ready to plan their wedding but different issues keep arising and making it difficult for them to plan it. Straight away this shows the audience that it is going to be romance, throughout the trailer there are humorous moments involved showing that this may not just be for a female audience but that men might like to go for the comedy aspect of the film. This helps engage a wider audience and therefore have a more successful film.
The unique selling point of the film is the other film names that pop up throughout the inter titles. They are all names of successful romcoms and this grabs the target audience who have previously enjoyed these films, this therefore makes them want to go and see this film more.
The target audience is 12 and above and aimed at females.
As the clip starts there is catchy music which grabs the target audience, this is very stereotypical for a romantic comedy because the music sets the tone for the film. In places throughout the trailer the music cuts out, this is usually of comical moments and this emphasises them so they have more impact and come across funnier to the audience as the punch line is the main focus. The music also changes throughout the film as the mood changes. When you see problems occur in their relationship the music gets slower and reflects a less upbeat and happy atmosphere.
There are long shots and close ups in the clip which focus on peoples emotions which are key aspects of romantic comedy's.
The pace of the trailer is fast, and there are many jump cuts, this makes it more exciting and seems as though there is allot going on in the film and that its going to be very entertaining, suiting the fact its a romcom.
There is allot of dialogue from the characters, this gives us a better idea of what the film is about and this again helps it to conform to its genre.

Analysis of Film Trailers - Ted

The genre of the film is comedy/fantasy. As a result of a childhood wish a teddy bear comes to life, the film shows the problems and difference that occur when both the boy and bear grow up. the unique selling point of the film is that it is the first motion picture created by the creator of family guy. family guy already has a following and large audience therefore they will be interested in seing the film. its main arget audience is teenagers and the film is rated at 15+. although this film will most likely appeal to adults aswell as it has adult humour in throughout the film. the music starts by conforming to the fantasy genre, there is magical childhood style music as you see a little boy and his teddy bear. there is a jump cut to the future where you see them both grown up, there is no longer magical music but instead a slightly irritating tune, this conforms with the comical side of the film as the music represtents the change in his life from a young boy to adult. There are allot of two shots and over the shoulder shots throughout the film between the teddy bear and the man, this shows their strong relationship and shows the audience the strong connection between the two. there are lots of close ups of the annimated teddy bear as it speaks this would impress the audience and make people want to see it more, its also very comical and conforms to the genre. there are high and low angle shots as the teddy bear is being spoken to this gives him a vulnerable reputation which clashes with some of the things he says and does, this again conforms to the genre of the film. the pace of the trailer is fast and slow depending on the moment in the film, the happy, funny moments are faced paced where the touching moments between the bear and the man are slower paced. there is allot of dialogue so that the trailer can include some of its best punch lines, this wil make the audience laugh and make them more excited and willing to see the film. there is a voiceover of a deep voice, this is usually used in chilhood fantasy films and this puts and interesting and comical spin on the film, this will also make the audience more intreged by the film and therefore want to go and see it. the main special effect is the animation of the bear which is very life like, this would impress the veiwer and more people will want to see the film. there are some fades to black after comical moments, this cuts of at points so the audience wonders what happened next and therefore want to go and see the film to find out. there are intertitles that say 'this summer' and 'the creator of family guy' this will further excite the audience and tells them when they weill be able to see the film so they dont forget.

Film Cliche - Horror

Horror films have an older target audience but tend to appeal to both men and women. The higher the age range the more interested people are in going to see the film as this means they are more likely to jump out their seat and be frightened by the film. Although there are predictable moments in horror films and this may make it predictable, this out the audience on the edge of their seats as they know something bad is going to happen and this builds suspense.

A cheap house for sale is usually cheap for a reason and the new home owners soon find out as their family members disappear one by one. Usually its the spoilt brat that dies first and the most unlikely ones to survive do.

Hopeless moments appear in horror films when a car breaks down this adds to the suspense of the film.

Film Cliche - Crime

Violence and tough guys is a common occurance in crime films. Corrupted police officers and a good cop bad cop senarrio while someone is being interogated is also very commohn in crime films. a never spoken of code of honour is usually followed by everyone in crime film and this adds to the tension of the film.

Its very common for there to be an undercover cop/rat in the film this also adds tension to the audience as he could be caught out at any time. This rat will uaually be young and good looking.

A body being found in the boot of a car is not uncommon in crime films and neither is the fact that the men in gangs will never pay for anything they have.

Film Cliche - Comedy

There is no specific target audience for comedies and there is not usually an particular age range, its more of a personal opinion on whether the audience find that type of humour funny or not.

Women enjoy comedy's as usually there is a love interest, this person is usually allot more successful and out of the other person league, this adds humour as he tries his best to charm the girl. stereotypes usually appear allot in comedy's, this further intrigues a wider audience.

The main guy is not only after a girl out of his league but usually doesn't have things going well for him, he has many unpaid bills and not many prospects of a new job, this makes some people relate to the main character and empathise will them, the humour in the film makes all his problems seem less daunting and this makes the audience feel good and they can relate with them and have a sense of hope as he goes on his journey to become a hero.

Film Cliche - Romance

Romantic feels appeal to women allot more than men, this is because women can relate to the different characters and events in the film and this makes them feel involved and connected in the film, the happy cliche moments therefore make them feel good and keeps the audiences attention. Usually romantic films will be predictable but this does not matter as the target audience enjoy the cliche moments.

There are many will they wont they moments in the film and this keeps the audience interested in on the edge of their seats. Although in the end everything usually turns out well and everyone lives happily ever after because after all this is what the audience wants to see and believe. The people in the film who seem unhelpful and useless usually turn things around towards the end where the give fantastic advice in a moment of need.

The guy usually falls for the girl who initially he finds annoying. Dramatic irony plays a big part in romantic films as it makes the audience feel more involved.

A romantic film would not be the same without a pushy mother and subordinate father, and in many films there may also be a gay best friend.

Film Cliche - Action

Usually Action films will appeal to a male audience although some women will enjoy a good action film especially as there is usually muscly men with their tops of throughout.

a strong accented foreign man will usually appear as the bad guy in the horror film and this will appear to a British audience. a homosexual villain is nothing out of the ordinary in a action film and will usually be surround by big men with weapons. although one by one these bodyguards will get killed of, this will grab the attention of the audience as the hero gets closer to the villain. the hero is usually built built and frightening to look at but is a romantic at heart, opposite to the villain who usually dresses effeminately and who is self centred and arrogant.

when the hero does fight these body guards he will always seem to take them on one by one rather than them all running at him at once. if the hero does get hurt there will usually be a time when he will have to perform self surgery.

big explosions are a key part of action films and usually the hero will come out without even a scratch. this would be necessary as he will have to be fit and healthy to save the girl at the end.

10 steps to adobe

step one: new project
step two: re name project
step 3: save it to my videos
step 4: change settings: PAL > HDV > HDV 720p 25
step 5: click ok
step 6: get media
step 7: drag videos/music
step 8: use timeline to make sure media is the right length.
step 9: go onto share
step 10: computer > presets > FLV web large PAL source (flash 8 and higher)