Analysis of Film Trailers -Snow White and the Huntsman

The genre of the film is action/adventure/drama. The unique selling point of the film is the fact it is a well know children's story that has been made into a modern film version, this grabs a wide audience. Another selling point is that there are many well known actors and actresses. These appeal to the target audience around the ages of 12 and over as the main actress Snow white is one of the main characters in the popular teen twilight films. Although the film would also appeal to adults and children as snow white is recognised as a children's book, due to this the film has been rated as a 12A which means that smaller children can go if accompanied by an adult, this increase the cinema ticket sell. There is faint music in the background of the film, typical of a adventure film cliche this is of a beating heart which becomes a much faster pace as the trailer builds tension and excitement for the audience. The main focus is on the special effects so the sounds of explosions is more overpowering than the music, this would be suitable for this genre of film as the audience that enjoys this genre would be impressed by the special effects and this is a selling point of the film. There are close ups of the different characters which gives the audience a chance to see the well known actors and actresses which will further sell the film. There are many long shots as there a fight scenes and this displays the special effects well. There are establishing shots which set the mood for the film, there are mystical woods which conform to the adventure genre. There are two shots as you see the different characters interact with each other, this lets the audiences connections between the different characters and the plot of the film. There are high and low angle shots as the main character is talking to one of the large animals in the film, this shows the audience that the animal is intimidating and this conforms to the stereotype of a drama film. There is tracking which makes the audience feel as though they are being carried away with the action. There are lots of jump cuts and this helps increase the pace of the trailer. The faster pace makes it more dramatic and exciting and this will really grab the audience. There is a deep voice that sounds haunting, a lot of the story is told through this and as the story is well known its makes the audience familiar and adds to the excitement. There are allot of special effects such as explosions this conforms to the genre of the film. There are lots of stunts that take place and are shown in the trailer so the audience are amazed and captured by the trailer. There are fades to black which builds tension an makes it feel more scary, this adds to the drama of the trailer. there are credits and inter titles that appear throughout the trailer and this builds further excitement and tension. The inter titles say 'this summer' which straight away shows the audience when they will be able to see the film, words such as 'evil', 'fights' and 'destiny' appear throughout which tells the audience more about the film and captures the target audience. The name of the film appears at the end, this means it will stay in peoples heads and they wont forget about the film.

Trailer Analysis - Flightplan

 

 

The trailer starts very slow paced and there is long shot of a plane. There is eerie music in the background which sets the tone for the film. The lack of lighting also makes it seem like a colder and more depressing environment.  There is then a two shot of mother and daughter and this shows that they are close and makes it easier for the audience to sympathise later in the film there is text the fades in and out, showing a slow pace and also telling the audience about the film, this is effective because if it was a voice the audience will feel more involved in the film, whereas this feeling of separation is one that continues within the film. The audience feeling lost is a way of building suspense and also has the audience asking question, this will grab the audience.

The pace increases rapidly which builds further tension for the audience. there are fades to black and jump cuts which also add to the audiences curiosity. There are reaction shots and close ups to show emotion and especially fear in the mums face. There are pans and steadicam used when she is running around the plan. The camera is sometimes slightly cantered which adds to the uneasy feeling the audience will have.

Towards the end there are more intertitles which show the names of the characters, there are also a lot more fades to black and short clips which increase the pace of the trailer, which therefore builds more tension and suspense for the audience helping it to conform to its genre.

The name of the film appears at the end and the music stops and the sounds of a plane taking or is in the background, this is a fearful sound for some people and adds the tension created.

 

Trailer Analysis - Inception

 

Inception is directed by ‘Christopher Nolan’, this is the director of the ‘Dark Knight’ trilogy and there are similarities between them and inception, especially when it comes to marketing.

As the trailer starts there is a man standing in a room, this is Leonardo Dicaprio and this is a unique selling point of the film and this will draw the audience in. the room is very dark and this makes it appear mystical, this fits well as the genre of the film is action, adventure and mystery. The colours signify negativity and this sets a worried mood for the film which will grab the audience and straight away have those wanting answers to questions.

There is a close up of a spinning top and this shows its importance as its what the audience focuses on. There is jumpy music that accompanies this and this puts the audience on the edge of their seats, it sudden slow paced but as the trailer goes on becomes faster paced what increases the tension.

The use of special effects is shown from the very start of the film, a fan of this genre will therefore be drawn in by this and will continue to watch the trailer. There are a lot of establishing shots which showcase the special effects and close ups of the main character.

There are a lot of fades to black which allows many different clips from different times and places are shown, this has the audience asking more question as they are not sure what’s happening. So that the audience are not completely confused by what they are seeing there is the main character talking about the plot of the film, this makes it more interesting for the audience will therefore want to go and see the film.

As the music pace increase there are inter tiles which shown ‘the director of the Dark Knight’ a unique selling point, it then appears with the name of the film which is created out of a maze, this suits the film well as it’s all about feeling lost and finding your way out. We could make our titles have a hidden meaning in as well.

Trailer Anaylsis - Monte Carlo

Monte Carlo is a romantic comedy. Catchy music starts of the trailer and conforms to a romantic comedy. A close up introduces us to the main character as she talks about her trip to Paris, there is then cross cutting as we are shown clips from her adventure. As they get to Paris the music changed and is more stereotypical of a comedy, this fits in with the fact that things start to go wrong for them. This is the disequilibrium. The pace of the trailer is fast which also conforms to a comedy as this adds chaos and humour. Match on action is used a lot as the same person plays to parts and as one walks out the room another one enters. There are a lot of over the shoulder shot between the boy and girl which shows them talking and getting along, this is typical for a romance. There are pans and tracks as the girl is rushing around the town and this makes the audience feel as though they are going with her. There are establishing shots and the music stops when there is a punch line, this conforms to comedy and emphasises the funny moments which will make the audience more interested in going to see it. The music then changes and it’s a song that was written by the main character, these are unique selling points of the film. This song is also the score of the film. its upbeat and this makes the audience feel happy. Titles appear throughout the trailer which show say ‘experience the adventure’, ‘live the dream’, ‘discover who you are’ this is followed by close ups of the main characters faces and their names below. The name of the film appears at the end of the film in light blue writing, this could appeal to both boys and girls. Montage editing is also used to create humour.

Analysis of Film Trailers - The Dark Knight Rises

The genre of the film is action/crime/drama. the unique selling point of the film is that it is a follow up of previous batman films, this means that people who have followed the other films would be interested in the film. the trailer is therefore very important so that the target audience can get excited about the film and all want to go and see it in the cinemas as soon as possible. the target audience is for teenagers and above. many people will have been fans of batman for a long time and these are the people that will most likely what to see the film. the music in the background is haunting but very faint, you can mostly hear particular lines that grab the audience and chanting which will make the audience feel tense and on the edge of their seat, this will get the audience excited about the film as they will want to know what is going on. As it is a follow up of well known batman films they will not have to give away to much in the trailer as the unanswered questions will grab the target audience and make them more desperate to see it. there are long shots and establishing shots which means the audience can see all the special effect used in the film, such as explosions and the batmobile which hovers down the street. there are mid shots and close ups of the different character so that the target audience are familiar with the characters and this build tension in the trailer. there are focus pulls so that the audience focus on different characters.the trailer is slow paced which is not usual for an action film but this builds tension and gives the audience time to appreciate the special effects. there are also fades to black which help to build tension in the trailer, and inter title appear giving the audience the information they need.

Trailer Anaylsis - The Hunger Games

As the trailer starts we are shown the institution company followed by establishing shots of a forest, there are low angle shots looking up and the tress which makes them seem intimidating and this is an important view the audience must have as they can the sympathise with the characters when they are in there. This builds suspense which fits the genre of the film which is thriller/action. There are ambient sounds which are enhanced for effect and music which comes and goes, this also puts the audience on the edge of their seats. The music and pace of the trailer increases there are cutaways and fades to black and this also helps to set the ace for the trailer. There is editing at the begging where she fires an arrow and parallel editing is used. There are mid shots, close ups and reaction shots when the characters are speaking, there are also over the shoulder shots when they are in conversation, this shows the different relationships between the characters. There are quick focus pulls which put the audience on edge and increase the pace of the trailer, this also helps the audience to focus on the important parts of the trailer as it highlights them. There are high angle shots which make the victims appear more vulnerable, the audience will therefore sympathise with them more. Cross cutting is used to add further tension. There are a lot of fades to black when there is a big jump in time and place. Titles appear in the clip which reinforces the unique selling point that it was originally a book. The pace slows down in the middle and then picks up again, this adds to the suspense and tension of the trailer. It end with the name of the film in gold text that looks like fire, conforming to the genre and this on a black background this makes it really stand out and the audience will take more notice of it.

Trailer Analysis - Elf

Elf, the genre of the film is comedy/fantasy. As the trailer starts the name of the institution appears and there is music that plays in the background, its Christmassy music and this conforms to the genre of fantasy. There is a narrator, its an old wise voice, this also conforms to fantasy. There is a graphic match as there is a close up on a book which then dissolves into the same setting but in real life. It starts with equilibrium and the pace of the trailer is slow. Special effects are used as sparkles appear on the screen, this is stereotypical of fantasy. It then appears on screen saying ’30 years later’ and the pace of the film becomes much quicker, the music also becomes louder and faster. There are long shots and close ups of the main character and this shows a full grown man that thinks he is an elf, this adds comedy to the film. Cross cutting is used as a way of building tension and suspense, this makes the audience want to go and see the film. as funny moments happen in the trailer, the music stops, this makes the audience focus on just the clip and makes it seem funnier as it has more of an impact. The name of the film appears about half way through the trailer and the narrator says ‘Will Ferral starts in Elf’ this is a unique selling point as he is a well known actor and this will draw people in and make them want to see it.