Market Research - Action questionnaire

We then did a questionnaire specifically on the genre of action. This is essential as we can find out what people want to see most in an action film. it can also help find our target audience.

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 3 16 -18 - 16 19+ - 1

 

Question 3

 

Do you like action films?

 

Yes - 18 No - 2

 

Question 4

 

How many action films have you watched in the last 6 months?

 

0 - 2 1 – 5 - 11 5 – 10 - 7 10 – 15+ - 0

 

Question 5

 

Do you go to the cinema to watch action films?

 

Yes - 20 No - 0

 

Question 6

 

What is your favourite part of an action film?

 

Explosions - 5 Car chases - 4 fight scenes - 6 the sidekicks - 5

 

Question 7

 

Does a trailer effect whether you see a film or not?

 

Yes - 18 No - 2

The trailer must be effective and most people base whether they are going to go and see the film or not on the trailer. Most people said that they enjoy action. There are different opinions on what people enjoy to see in an action film so we will do our best to appeal to everyone. Due to budget this could cause some problems although we will do the best we can with the low budget we have. Special effects and editing will be very important in making our action trailer.

Market Research - General Questionnaire

We have done a general questionnaire to see what genre of film people enjoy and how this relates to their age and gender. This will help us to find our target audience and age group that we will focus on. We are hoping to do an action film and will therefore do a questionnaire that focuses more on questions related to that afterwards.

 

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 2 16 -18 - 15 19+ - 3

 

Question 3

 

What is your favourite genre?

 

Comedy - 7 Action - 6 Romance - 4 Horror - 3

 

Question 4

 

How often have you been to the cinema in the past month?

 

0 - 2 1 – 5 - 17 6-10 - 1

 

Question 5

 

How do you normally watch films?

 

Cinema - 11 DVD - 5 Online - 4 TV - 0

 

Question 6

 

How many films do you watch a month?

 

0 – 3 - 2 3 – 5 -12 5 -7 - 3 8+ - 2

 

Question 7

 

Does a trailer influence your decision to see a film?

 

Yes - 18 No - 2

It has been very interested to see just how much a trailer influences an audiences decision on whether to go and see a film or not. We have also found out that action is the second most popular film choice, although comedy was first a lot of people were interested in action and our age group was around 16-18, this would therefore be our target audience.

Costume/Prop Ideas

Characters:

Police x3
Bad guys x3
Mum
Dad
Daughter
Members of court

We would like the police to look as real as possible, therefore we would like them to dress in black trousers, smart shirts, either black or white and black shoes. we would also have police hats and badges and would also use fake guns and handcuffs. we could use passports as policeman identification.

we would like the bad guys to be dresses in very casual clothing such as jeans and a plain or vest top.

we would like the mum to be dressed in normal everyday clothes so that the audience can relate to her. we would like her to wear colours such as pink or purple to reinforce vulnerability.

the dad is a lawyer and therefore we would like him to dress smartly and wear a suit. he would also have a brief case with him.

the daughter would wear stereotypical girls clothing, such as a pink dress with flowers, this would show her vulnerability and innocence. she could also have a bear that she carries with her.

we would like the people in court to dress smartly and to be wearing suits or pencil skirts with shirts.

if possible we would also like people to wear court wigs.

 

Location Research

Locations that are needed:

• A house
• An Alleyway or rural car park
• Room with a table
• Large building in city
• A Park
• Large Hall (court room)
• Long Corridor

We have two possible houses that we could use. these are easy to get to and we can use them at anytime. This is very useful as we can be more flexable when filming. If we were a high budget film then we would have to be stricter with our schedule. The first scene inside the house has a family around a table. This is also possible in both houses although the house on the right has more space and a larger table, this would work better when filming. The house on the right also looks like a friendly family home and this is the message we want to get across to the audience as this will make them feel more sympathetic towards the family when their daughter is abducted.

this is an alleyway that is right next to my house. this would make it easy to get to and film. Although its a very thin alley and this could cause problems when we are trying to film a fight scene as we would need more space, therefore we could use a rural car park for this instead.

above are pictures of a car park that leads onto an alley way. this would be perfect and we can film the guy being followed down an alley way and then the fight scene in the car park.

we will use an office room for the conversation between the bad guys. this will be a school classroom.


For the scene outside the court room we are thinking about going up to london. this is an extremely busy city and has large buildings, therefore this will be a perfect location. Also as it is a large tourist attraction this will drawn in the audience. London Libary would be a good place to film, as it looks like a grand court building. this also has steps to the side which are needed for this scene. another place that we really like is saint martins palace as it looks like a court rooms and the road is not to busy and there is some parking, which would be helpful for this scene, although we will not be able to gain entrance to the bnuilding and therefore the national portrait gallery would be the better choice.

Ashtead Park

ashtead park is a very good location for us. it is close to where both of us, and the actors and actresses live and furthermore it is not a very busy park and this will be very useful when filming as we dont want the camera to be knocked over or our shots interupted by other people that are in the park. By having the park so close is also helpful as we can return at any point if parts of our film need filming again. Another advantage to using Ashtead park is that the swings are in a large open space which will make it easier to set up the tripod and film the little girl on the swing, this can also give us a larger variety of shots as we can move the camera back allowing a long shot and move forward to use close ups and mid shots.

 

 

Action Trailer Analysis - The Amazing Spiderman

The amazing Spiderman is action/adventure/fantasy this film takes Spiderman right back to the beginning therefore there is already a large audience that are familiar with the films and that will be interested in seeing it. this also means that the trailer needs to impress as fans of the previous film would not be happy if it did not live up to expectations.  

The trailer starts with an establishing shot of a city and a fade to black, there is music that starts building up in the background, this will build suspense for the audience. There is then a very quick clip of Spiderman; people will recognise this and this will build further excitement for the viewer. There is then a jump cut to a boy standing outside a girls window and she asks him how he got there as she lives high up the building, this gives the audience questions from the start and interreges them. There are lots of fades to black and the music increases in pace but the trailer doesn’t, I really like this as I feel like audience is just waiting for something to happen and for action to begin.

Cross cutting is also used as a way of building tension and there are lots of fades to black, we will defiantly use this in our trailer as it looks really effective. Flashbacks are used and show Spiderman as a child, for followers of previous films this will be really interesting as they will want to find out background information. When there is a flashback it goes to black and white, this shows that it is in the past. We could use this in our trailer. There are intertitles which say ‘his past was kept from him’ these create further questions for the audience. the fades to black continue and the pace of the trailer becomes faster.

There are a lot of special effects used and as we have a low budget we will be limited to what we can do.

At the end the Spiderman symbol appears followed by the title

Action Trailer Analysis - The Avengers

 

 

As the trailer starts there is a pan of the city. A deep voice starts talking and telling the audience a little bit about the film, this will grab the audience and get them interested. There is the sound of an alarm going off which will immediately out the audience on the edge of their seats and this is a warning sound letting the audience know that something bad is about to happen.

There are then short clips of the city in turmoil and there are explosions and gun fires. These short clips fade to black and the pace increases slowly. There is a lack of lighting which makes it feel negative and there are long shots as the city begins to be blown up. Straight away the audience will want to know why this has happened and will want to see the film. There are low angle shots which make the super heroes in the film appearing powerful and as though they have authority. We can use this in our action trailer for when we want someone to look intimidating.

There is then a cutaway to comic strips that flash onto the careen, ‘Marvel’ is then shown which would already having a following fan club which will then want to go and see the film, this is a unique selling point. There is a fade to black and it returns to the clip. There are fade to blacks as the pace of the trailer increases, this builds tension for the audience. there are then short clips which let us see the main characters, which are all different superheroes that people will be familiar with, this will therefore already have a large following, each of these has a fade to black and then music starts to increase building suspense. There are jump cuts to explosions, we would not be able to do this as we have a low budget but we will try and create the same effect on a smaller scale.

There is a small section in the middle of the trailer where the pace becomes slower but this tension is then rebuilt again before the final title appears on screen, this keeps the audience interested.

Action Trailer Analysis - A Good Day To Die Hard

As the trailer starts there is an establishing shot allowing the audience to see the helicopters and army trucks, typical of an action film, people that enjoy this genre will straight away be drawn in as the trailer begins. there are people dressed in protective clothing, this makes the audience feel on the edge of their seats as they know something bad is going to happen. there is the sounds of a helicopter in the background, this is a sound associated with war and police and therefore unsettles the audience. there are clips that fade into one another, this makes it slower paced than when the clips fade to black as they then usually change setting whereas this stays in the same place and fade in one after the other. the institution then appears on screen and the pace of the trailer picks up as there are quick fades top black and change in setting. there is music in the background and the sounds of guns being loaded, this conforms to the genre of action and adds excitement for the audience. there are inter titles that appear on after the other which spell out the name of the film, this is effective as it is one of many die hard films and so the audience is more familiar with is and know what is coming. they change the colour of the text when the last two words of the name come up on screen. this highlights these words and lets the audience know that it is related to other die hard movies. this will grab an audience that like these films and they are therefore more likely going to go and see it. 'bruce willis' also appears on the screen which is a selling point of the film. its fast paced with fades to black and short clips of expositions, guns and fights, due to our budget we are limit to how much of this we could use but we could create it in a low budget way. the name then appears again at the end of the trailer, this really makes the audience remember the name of the film and this will help increase the interest. the music builds up as the trailer goes on and then ends quickly when the date appears.