Action Trailer Analysis - The Avengers

 

 

As the trailer starts there is a pan of the city. A deep voice starts talking and telling the audience a little bit about the film, this will grab the audience and get them interested. There is the sound of an alarm going off which will immediately out the audience on the edge of their seats and this is a warning sound letting the audience know that something bad is about to happen.

There are then short clips of the city in turmoil and there are explosions and gun fires. These short clips fade to black and the pace increases slowly. There is a lack of lighting which makes it feel negative and there are long shots as the city begins to be blown up. Straight away the audience will want to know why this has happened and will want to see the film. There are low angle shots which make the super heroes in the film appearing powerful and as though they have authority. We can use this in our action trailer for when we want someone to look intimidating.

There is then a cutaway to comic strips that flash onto the careen, ‘Marvel’ is then shown which would already having a following fan club which will then want to go and see the film, this is a unique selling point. There is a fade to black and it returns to the clip. There are fade to blacks as the pace of the trailer increases, this builds tension for the audience. there are then short clips which let us see the main characters, which are all different superheroes that people will be familiar with, this will therefore already have a large following, each of these has a fade to black and then music starts to increase building suspense. There are jump cuts to explosions, we would not be able to do this as we have a low budget but we will try and create the same effect on a smaller scale.

There is a small section in the middle of the trailer where the pace becomes slower but this tension is then rebuilt again before the final title appears on screen, this keeps the audience interested.