Action Trailer Analysis - A Good Day To Die Hard

As the trailer starts there is an establishing shot allowing the audience to see the helicopters and army trucks, typical of an action film, people that enjoy this genre will straight away be drawn in as the trailer begins. there are people dressed in protective clothing, this makes the audience feel on the edge of their seats as they know something bad is going to happen. there is the sounds of a helicopter in the background, this is a sound associated with war and police and therefore unsettles the audience. there are clips that fade into one another, this makes it slower paced than when the clips fade to black as they then usually change setting whereas this stays in the same place and fade in one after the other. the institution then appears on screen and the pace of the trailer picks up as there are quick fades top black and change in setting. there is music in the background and the sounds of guns being loaded, this conforms to the genre of action and adds excitement for the audience. there are inter titles that appear on after the other which spell out the name of the film, this is effective as it is one of many die hard films and so the audience is more familiar with is and know what is coming. they change the colour of the text when the last two words of the name come up on screen. this highlights these words and lets the audience know that it is related to other die hard movies. this will grab an audience that like these films and they are therefore more likely going to go and see it. 'bruce willis' also appears on the screen which is a selling point of the film. its fast paced with fades to black and short clips of expositions, guns and fights, due to our budget we are limit to how much of this we could use but we could create it in a low budget way. the name then appears again at the end of the trailer, this really makes the audience remember the name of the film and this will help increase the interest. the music builds up as the trailer goes on and then ends quickly when the date appears.