Friday, 14 December 2012

Market Research - General Questionnaire


We have done a general questionnaire to see what genre of film people enjoy and how this relates to their age and gender. This will help us to find our target audience and age group that we will focus on. We are hoping to do an action film and will therefore do a questionnaire that focuses more on questions related to that afterwards.

 

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 2 16 -18 - 15 19+ - 3

 

Question 3

 

What is your favourite genre?

 

Comedy - 7 Action - 6 Romance - 4 Horror - 3

 

Question 4

 

How often have you been to the cinema in the past month?

 

0 - 2 1 – 5 - 17 6-10 - 1

 

Question 5

 

How do you normally watch films?

 

Cinema - 11 DVD - 5 Online - 4 TV - 0

 

Question 6

 

How many films do you watch a month?

 

0 – 3 - 2 3 – 5 -12 5 -7 - 3 8+ - 2

 

Question 7

 

Does a trailer influence your decision to see a film?

 

Yes - 18 No - 2

It has been very interested to see just how much a trailer influences an audiences decision on whether to go and see a film or not. We have also found out that action is the second most popular film choice, although comedy was first a lot of people were interested in action and our age group was around 16-18, this would therefore be our target audience.

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