Friday, 14 December 2012

Market Research - Action questionnaire


We then did a questionnaire specifically on the genre of action. This is essential as we can find out what people want to see most in an action film. it can also help find our target audience.


Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 3 16 -18 - 16 19+ - 1

 

Question 3

 

Do you like action films?

 

Yes - 18 No - 2

 

Question 4

 

How many action films have you watched in the last 6 months?

 

0 - 2 1 – 5 - 11 5 – 10 - 7 10 – 15+ - 0

 

Question 5

 

Do you go to the cinema to watch action films?

 

Yes - 20 No - 0

 

Question 6

 

What is your favourite part of an action film?

 

Explosions - 5 Car chases - 4 fight scenes - 6 the sidekicks - 5

 

Question 7

 

Does a trailer effect whether you see a film or not?

 

Yes - 18 No - 2

The trailer must be effective and most people base whether they are going to go and see the film or not on the trailer. Most people said that they enjoy action. There are different opinions on what people enjoy to see in an action film so we will do our best to appeal to everyone. Due to budget this could cause some problems although we will do the best we can with the low budget we have. Special effects and editing will be very important in making our action trailer.

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