Audince Profiling

 

The Dark Knight Rises

 This shows that most of the people that went to see 'The Dark Knight Rises' where between the ages of 15-24 and not far behind where people aged 25-34. this is therefore the sort of aged audience that we would aim our film towards. we were considering putting the age of our film at 12 above butthere is only a small 9% tht went in the ages 12-14 and therefore it would not be to much of a loss to put our film at 15. this could also encourage an older audience to come because they will expect it to be full on action as the age is higher. unsurprisingly most of the audience were male and this will therefore also be our target audience.

Taken

 

The dominating class was C1 - the lower middle class, with the other 3 classes having an even split of 21% each. taken was rated a 15 so targeted young adults, this is proven to be successful as the main audience of this film were aged 15 - 24 with 38% of the viewers. However, in close second with 37% was the age group 25 - 34 suggesting that this film targeted a younger audience. The dominating gender of this film were male with 54% which is typical of action films, however there is almost a 50/50 split between both genders which is unusual for an action film. This could be because there was a strong focus on emotion in the film and this would have interested a female audience. this is something that we could also focus on in our film but we would not want to take away the impact of an action film and lower our male audience viewing.

 

Skyfall

a higher class audience went to see this film. this could be because of the films history, it is well known and seen a a classic for many people. this could also explain why one of the hghest percentage of viewers were 45+, this is unusual for an action filkm but this audience could have been captured by the earlier james bond films when they were around the typial action film audience age of 15-24 which was also very popular sharing the top spot with 45+ with 26%. majority of the viewers were male which is expected of an action film.

 

Soundtrack Research - non-copyright music

we have been looking at music that will suit our trailer. we want something that starts of slow but gradual builds up, this will help build tension for the audience. our trailer also goes from slow to fast so this will be in keeping with that as well.

some of the music that we have found is below:

 

we really like this soundtrack, we like how it gradually builds up which will add suspense to the trailer. its also repetitive and will therefore be recognisable which is important in getting people to know and remember our film. it slows down in the middle which will be perfect for when we start the phone call between the dad and the bad guys, it then pick up again and has strong drum beats which will fit in well with the car chase scene that follows. although this is a very long soundtrack and we may have to cut it down and edit it when we put it over our trailer but this can be easily done.





we like the way that this music builds up although we feel it has more of a frightening sound than an action sound. therefore this would be more suited to a horror film. this is reinforced by the fact that half way through it sounds like the jaws theme tune. we would not want to confuse our audience and want to make it clear that we are representing an action film and therefore will not use this for our soundtrack.



We feel that this soundtrack is more adventure rather than action. it is slow paced throughout and we want something that will build more tension and put the audience on the edge of their seat and create excitement. therefore this will not be suitable for our trailer.



this soundtrack is similar to Golden sphinx and we feel it is more of an adventure soundtrack and uplifting whereas we want to create a sense of panic for our audience. this is also to short and we will therefore not use this for our trailer.




as this music starts its grabs the audience and starts to build tension. although it doesn't speed up towards the end and we feel this is important as our trailer will be fast paced. therefore we will not use this for our trailer.





we really like the suspense that this music creates. its very long although there is a bit in the middle we feel we could cut out. it speeds up slightly towards the end and becomes more dramatic and this suits our film well. it has drum beats that put the audience on the edge of their seats and builds tension.


we are going to use 'The Polis' for our trailer as this music builds tension well and starts with a slow pace and this builds up. we are also hoping to create some of our own music and use this when there is a phone conversation taking place. like 'Taken' we could create this on the piano.

Sound Effects Research

we need to use sounds effects in our trailer to add tension and excitment for the audience, we have found some that we like and are planning on using them when we change shots and fade to black. we also have a scene thats in a childrens playground and will therefore use sound effects for this in the background. we will decide what sound effects we use where in editing as we will be able to see which one works best and where.

sound track and sound effects research - action trailers

TAKEN



the music in taken starts very slow and draws the audience in. rather than having the music as the main focus there are sounds effects used when the shot changes and before and after fade to blacks. we will use this in our trailer. similar to the idea we had for our trailer there is a phone conversation that takes up allot of the trailer, therefore the music is in the background and only builds up towards the end when the pace of the trailer increases. this is very effective and builds allot of suspense for the audience, therefore this is something that we will do. the music changes in the clip and there is a piano that plays while there is a conversation, this is slow and then becomes faster at the end of the conversation. we could create our own music and do the same as well as using copyright music and sounds effects for the other half of our trailer that does not have a phone conversation.


THE AVENGERS

at the beginning of the clip there are sounds effects used when the shots change, this is something that we will use. the music then begins and its starts of with drum beats that build suspense, this then becomes faster when the trailer picks up pace. there is a small part in the middle when the pace of the trailer becomes slower and the music stop, it then quickly picks up pace and the music is fast and builds tension. the music continues to pick up pace through out the trailer.



IRON MAN 3 TRAILER

similar to the avengers the music in this starts very slow but builds tension for the audience, the music then cuts out as titles appear on the screen, it then quickly changes the pace of the trailer with lots of jump cuts and fades to black, the music suits this well as it is fast paced and more dramatic, this grabs the audience attention and this is something that we will do in our trailer.



MAN OF STEEL

the music starts of very slow and calming but the audience knows that it will soon change and this builds allot of tension. the music continues to be slow as the clip is slow paced, it then becomes more dramatic and the pace of the trailer starts to build up, the music then increases in pace and becomes very dramatic. the music in this trailer is very uplifting and this would not suit our trailer as we want the audience to feel more scared and worried about what is happening.

Institutions Research

20th Century Fox Film Corporation

 

 

 

Twentieth Century Fox Film Corporation is one of the six major American film studios as of 2011.

The studio is a subsidiary of Rupert Murdoch's News Corporation. The company was founded in 1935.

The company has many subsidiaries: Fox searchlight pictures, Fox atomic, Fox interactive, 20th century fox home entertainment, Fox television studios, Blue sky studios, 20th century fox television and Fox star studios.

Some of Fox's most popular films are Avatar, Star Wars, Ice Age and Home Alone, however the company also produces famous TV shows such as The Simpsons and Family Guy. However, this company has also produced successful action films, for example Taken and - X Men. This company produces high budget films.

 

The type of films that this institution produces are well suited to our film, therefore this could be a good institution to use.

 

Paramount Pictures

 

 

 

Paramount pictures corporation is an American film/distribution company It was founded in 1912 and is currently owned by Viacom, it is America's oldest existing film studio and is ranked as one of the worlds top grossing film companies.

Paramount consists of different film labels, Paramount pictures, MTV films, Nickelodeon movies, Paramount vantage and Paramount Classics, it has also made distribution deals with marvel entertainment and dreamworks. The Company’s global business operations include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Worldwide Television Distribution.

Paramount produces a wide variety of films ranging in different genres. They have produced Paranormal activity 1,2 and 3, Titanic, Super 8, Puss In Boots and Dreamgirls to name a few which highlights the range of films they produce. They have also produced many action films for example Mission Impossible: Ghost Protocol, Transformers: Dark Of The Moon and Captain America: The First Avenger. A lot of the films it has produced are successful action films, therefore this would be a very good institution to use.

 

 

 

Universal Studios

 

 

 

 

Universal Studios (also known as Universal Pictures), is an American motion picture studio, owned by Comcast, and one of the six major movie studios.

Universal studios is also part of Universal animation studios, working title films, Illumination entertainment, focus features and Universal parks and resorts which are not just tourist attractions but used for filming as well.

 

Some popular films produced by Universal Pictures are: The Mummy, Mamma Mia, Little Fockers, Bridesmaids and Despicable Me. The company produces a wide variety of genres, specifically for our trailer we would want to know what action films they have previously produced. Some of these are The Bourne Legacy and Fast and Furious. This is very highly regarded institution and therefore people are more likely to go and see the film.

 

 Warner Bros.

 

Warner Bros. Entertainment (also known as warner bros pictures) is an American producer of music entertainment, television and film.

It is also a subsidiary of time warner. Warner bros also has several subsidiary companies such as warner bros interactive entertainment, waner bros animation and warner bros television.

Warner Bros. is a member of the Motion Picture Association of America

Warner bros has been involved in films such as inception, batman begins, the dark knight, the dark knight rises, superman returns, the matrix reloaded, blade runner and man of steel. This makes it a perfect institution for our film. it has well known, sucesful films associated with it and therefore people will want to see our film as well.

 

 Legandary Pictures

 

 

Legendary Pictures, Inc. (also referred to as Legendary Entertainment) is an American film production company  founded in 2000 and in 2005. the company concluded an agreement to co-produce and co-finance 40 films with Warner Bros.

Legendary Pictures works with Warner Bros to produce and co-finance films. This is something that is very appealing to us and therefore we feel that by using both these institutions would give us the best outcome for our film.

Certificate Research

There are a range of different film certificates, this shows what age you have to be to watch the film and if you are not old enough you are not allowed to buy rent or watch it in the cinema.
All classification decisions are based on the BBFC’s published and regularly updated Guidelines. The Guidelines are the product of extensive public consultation, research and the accumulated experience of the BBFC over many years. They reflect current views on film, DVD and video game regulation.

Its importaant that we know the different target audience that we are going to focus our film at, i have therefore done certificate research to see the different groups that there are.

 This means suitable for all

 

It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.

 Parental guidence

 

 

General viewing, but some scenes may be unsuitable for young children.
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

  Suitable for 12 and over

 

 

 

 

 

 

 

Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.

 Suitable for 15 years or older

 

 

 

 

 

No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.

 Suitable for over 18 years or older

 

 

 

 

No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work.

Market Research - Action questionnaire

We then did a questionnaire specifically on the genre of action. This is essential as we can find out what people want to see most in an action film. it can also help find our target audience.

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 3 16 -18 - 16 19+ - 1

 

Question 3

 

Do you like action films?

 

Yes - 18 No - 2

 

Question 4

 

How many action films have you watched in the last 6 months?

 

0 - 2 1 – 5 - 11 5 – 10 - 7 10 – 15+ - 0

 

Question 5

 

Do you go to the cinema to watch action films?

 

Yes - 20 No - 0

 

Question 6

 

What is your favourite part of an action film?

 

Explosions - 5 Car chases - 4 fight scenes - 6 the sidekicks - 5

 

Question 7

 

Does a trailer effect whether you see a film or not?

 

Yes - 18 No - 2

The trailer must be effective and most people base whether they are going to go and see the film or not on the trailer. Most people said that they enjoy action. There are different opinions on what people enjoy to see in an action film so we will do our best to appeal to everyone. Due to budget this could cause some problems although we will do the best we can with the low budget we have. Special effects and editing will be very important in making our action trailer.