our choosen title
we have played around with alot of different backgrounds and colour texts. although this is a more simple
Wednesday, 23 January 2013
Title Design Ideas
we have played around with alot of different backgrounds and colour texts. although this is a more simple
Trailer Name
we didnt want to go for an obvious name that made our film look predictable. we have come up with two names that we really like. the first one we like is 'playing with fire' as it connotes danger and it also reinforces the fact that the bad guys are playing a game. this also made us tihnk of the name 'checkmate' as this shows that there are games being played and it gives the audience questions and draws them in.
Titles Research
THE DARK KNIGHT RISES TITLES
the titles for the dark knight are on a black background, this works well as they appear during the fades to black and this also allows the text to stand out well. the font is Helvetica Neue Black and this is very bold and clear to read. it is also written in capitals throughout which helps it stand out and give more of an impact for the audience. the writing is in silver, thislooks like metal and gives a cold/hard look which suits the genre of action as it does not look warm and welcoming. by being such a light colour also helps for it to stand and and looks very clear. the name of the film appears at the end and the colours have been swapped around, the background is silver and shows the well known batman symbol and the text is in black. this seperates it from the other titles and makes it clear that it is the name of the film. this is something that we could use in our trailer.
SKYFALL
for our trailer we plan to have a phone conversation that we would like the audience to play close attention to, therefore we dont want to use to many intertitles that will distract the audience from this. Sky fall does not have any intertitles and it just appears with the name of the film and when it is released at the end of the trailer. this is white text and all in capital letters againts a black background which really helps ot to stand out. this is simular to the dark knight rises and it has the 007 symbol under the title. we could have a logo or rememberable picture that can appear with our titles.
TAKEN
i have looked at the trailer for taken as it has the phone conversation and this is simular to our trailer. taken does not use many intertitles and this is somthing that we are going to do in our film. this trailer has the title of the film at the beggining of the trailer whereas we would prefer to put it at the end as the audience will watch the trailer, tension will be built and then they will find out the name of the film and will be more likely to remember it. it also comes up with well known actors and actresses at the end whereas this is something that we could use at the beggining of our trailer to draw the audience in and use it as a selling point. we like the font they use and like many other action trailers it it white/silver font on a black background. although the title of the film does not stand out as well as it does in the dark knight rises and it is the same and the intertitles and credits. we could change the font of colour for the title so that it stands out over the other text.
THE AVENGERS
these titles are really aimed at their target audience as the text looks like a comic book. it is on a black background and is also white. its all in capital letters to help it stand out. the text is not filled which suits the comic book style although for our trailer i think we will use filled in bold lettering so that it stands out a little bit more.
THOR
this text is also all in capitals and has a dark background with white font. the background behind sets the mood for the film uses bad weather as a way of letting the audience know there is trouble and this indicates the genre of the film. we could use this for our titles to make them more interesting. it also highlights the selling point of 3D. although the background and text is the same throughout the name of the film stands out more as it takes up more of the screen in a bigger font. this is something that we could do for our trailer.
Tuesday, 22 January 2013
Audince Profiling
Taken
The dominating class was C1 - the lower middle class, with the other 3 classes having an even split of 21% each. taken was rated a 15 so targeted young adults, this is proven to be successful as
the main audience of this film were aged 15 - 24 with 38% of the viewers. However, in close
second with 37% was the age group 25 - 34 suggesting that this film targeted a
younger audience. The
dominating gender of this film were male with 54% which is typical of action
films, however there is almost a 50/50 split between both genders which is
unusual for an action film. This could be because there was a strong focus on emotion in the film and this would have interested a female audience. this is something that we could also focus on in our film but we would not want to take away the impact of an action film and lower our male audience viewing.
Skyfall
a higher class audience went to see this film. this could be because of the films history, it is well known and seen a a classic for many people. this could also explain why one of the hghest percentage of viewers were 45+, this is unusual for an action filkm but this audience could have been captured by the earlier james bond films when they were around the typial action film audience age of 15-24 which was also very popular sharing the top spot with 45+ with 26%. majority of the viewers were male which is expected of an action film.
Soundtrack Research - non-copyright music
we have been looking at music that will suit our trailer. we want something that starts of slow but gradual builds up, this will help build tension for the audience. our trailer also goes from slow to fast so this will be in keeping with that as well.
some of the music that we have found is below:
we really like this soundtrack, we like how it gradually builds up which will add suspense to the trailer. its also repetitive and will therefore be recognisable which is important in getting people to know and remember our film. it slows down in the middle which will be perfect for when we start the phone call between the dad and the bad guys, it then pick up again and has strong drum beats which will fit in well with the car chase scene that follows. although this is a very long soundtrack and we may have to cut it down and edit it when we put it over our trailer but this can be easily done.
we like the way that this music builds up although we feel it has more of a frightening sound than an action sound. therefore this would be more suited to a horror film. this is reinforced by the fact that half way through it sounds like the jaws theme tune. we would not want to confuse our audience and want to make it clear that we are representing an action film and therefore will not use this for our soundtrack.
We feel that this soundtrack is more adventure rather than action. it is slow paced throughout and we want something that will build more tension and put the audience on the edge of their seat and create excitement. therefore this will not be suitable for our trailer.
this soundtrack is similar to Golden sphinx and we feel it is more of an adventure soundtrack and uplifting whereas we want to create a sense of panic for our audience. this is also to short and we will therefore not use this for our trailer.
as this music starts its grabs the audience and starts to build tension. although it doesn't speed up towards the end and we feel this is important as our trailer will be fast paced. therefore we will not use this for our trailer.
we really like the suspense that this music creates. its very long although there is a bit in the middle we feel we could cut out. it speeds up slightly towards the end and becomes more dramatic and this suits our film well. it has drum beats that put the audience on the edge of their seats and builds tension.
we are going to use 'The Polis' for our trailer as this music builds tension well and starts with a slow pace and this builds up. we are also hoping to create some of our own music and use this when there is a phone conversation taking place. like 'Taken' we could create this on the piano.
some of the music that we have found is below:
we really like this soundtrack, we like how it gradually builds up which will add suspense to the trailer. its also repetitive and will therefore be recognisable which is important in getting people to know and remember our film. it slows down in the middle which will be perfect for when we start the phone call between the dad and the bad guys, it then pick up again and has strong drum beats which will fit in well with the car chase scene that follows. although this is a very long soundtrack and we may have to cut it down and edit it when we put it over our trailer but this can be easily done.
we like the way that this music builds up although we feel it has more of a frightening sound than an action sound. therefore this would be more suited to a horror film. this is reinforced by the fact that half way through it sounds like the jaws theme tune. we would not want to confuse our audience and want to make it clear that we are representing an action film and therefore will not use this for our soundtrack.
We feel that this soundtrack is more adventure rather than action. it is slow paced throughout and we want something that will build more tension and put the audience on the edge of their seat and create excitement. therefore this will not be suitable for our trailer.
this soundtrack is similar to Golden sphinx and we feel it is more of an adventure soundtrack and uplifting whereas we want to create a sense of panic for our audience. this is also to short and we will therefore not use this for our trailer.
as this music starts its grabs the audience and starts to build tension. although it doesn't speed up towards the end and we feel this is important as our trailer will be fast paced. therefore we will not use this for our trailer.
we really like the suspense that this music creates. its very long although there is a bit in the middle we feel we could cut out. it speeds up slightly towards the end and becomes more dramatic and this suits our film well. it has drum beats that put the audience on the edge of their seats and builds tension.
we are going to use 'The Polis' for our trailer as this music builds tension well and starts with a slow pace and this builds up. we are also hoping to create some of our own music and use this when there is a phone conversation taking place. like 'Taken' we could create this on the piano.
Sound Effects Research
we need to use sounds effects in our trailer to add tension and excitment for the audience, we have found some that we like and are planning on using them when we change shots and fade to black. we also have a scene thats in a childrens playground and will therefore use sound effects for this in the background. we will decide what sound effects we use where in editing as we will be able to see which one works best and where.
sound track and sound effects research - action trailers
TAKEN
the music in taken starts very slow and draws the audience in. rather than having the music as the main focus there are sounds effects used when the shot changes and before and after fade to blacks. we will use this in our trailer. similar to the idea we had for our trailer there is a phone conversation that takes up allot of the trailer, therefore the music is in the background and only builds up towards the end when the pace of the trailer increases. this is very effective and builds allot of suspense for the audience, therefore this is something that we will do. the music changes in the clip and there is a piano that plays while there is a conversation, this is slow and then becomes faster at the end of the conversation. we could create our own music and do the same as well as using copyright music and sounds effects for the other half of our trailer that does not have a phone conversation.
THE AVENGERS
at the beginning of the clip there are sounds effects used when the shots change, this is something that we will use. the music then begins and its starts of with drum beats that build suspense, this then becomes faster when the trailer picks up pace. there is a small part in the middle when the pace of the trailer becomes slower and the music stop, it then quickly picks up pace and the music is fast and builds tension. the music continues to pick up pace through out the trailer.
IRON MAN 3 TRAILER
similar to the avengers the music in this starts very slow but builds tension for the audience, the music then cuts out as titles appear on the screen, it then quickly changes the pace of the trailer with lots of jump cuts and fades to black, the music suits this well as it is fast paced and more dramatic, this grabs the audience attention and this is something that we will do in our trailer.
MAN OF STEEL
the music starts of very slow and calming but the audience knows that it will soon change and this builds allot of tension. the music continues to be slow as the clip is slow paced, it then becomes more dramatic and the pace of the trailer starts to build up, the music then increases in pace and becomes very dramatic. the music in this trailer is very uplifting and this would not suit our trailer as we want the audience to feel more scared and worried about what is happening.
the music in taken starts very slow and draws the audience in. rather than having the music as the main focus there are sounds effects used when the shot changes and before and after fade to blacks. we will use this in our trailer. similar to the idea we had for our trailer there is a phone conversation that takes up allot of the trailer, therefore the music is in the background and only builds up towards the end when the pace of the trailer increases. this is very effective and builds allot of suspense for the audience, therefore this is something that we will do. the music changes in the clip and there is a piano that plays while there is a conversation, this is slow and then becomes faster at the end of the conversation. we could create our own music and do the same as well as using copyright music and sounds effects for the other half of our trailer that does not have a phone conversation.
THE AVENGERS
at the beginning of the clip there are sounds effects used when the shots change, this is something that we will use. the music then begins and its starts of with drum beats that build suspense, this then becomes faster when the trailer picks up pace. there is a small part in the middle when the pace of the trailer becomes slower and the music stop, it then quickly picks up pace and the music is fast and builds tension. the music continues to pick up pace through out the trailer.
IRON MAN 3 TRAILER
similar to the avengers the music in this starts very slow but builds tension for the audience, the music then cuts out as titles appear on the screen, it then quickly changes the pace of the trailer with lots of jump cuts and fades to black, the music suits this well as it is fast paced and more dramatic, this grabs the audience attention and this is something that we will do in our trailer.
MAN OF STEEL
the music starts of very slow and calming but the audience knows that it will soon change and this builds allot of tension. the music continues to be slow as the clip is slow paced, it then becomes more dramatic and the pace of the trailer starts to build up, the music then increases in pace and becomes very dramatic. the music in this trailer is very uplifting and this would not suit our trailer as we want the audience to feel more scared and worried about what is happening.
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