Institutions Research

20th Century Fox Film Corporation

 

 

 

Twentieth Century Fox Film Corporation is one of the six major American film studios as of 2011.

The studio is a subsidiary of Rupert Murdoch's News Corporation. The company was founded in 1935.

The company has many subsidiaries: Fox searchlight pictures, Fox atomic, Fox interactive, 20th century fox home entertainment, Fox television studios, Blue sky studios, 20th century fox television and Fox star studios.

Some of Fox's most popular films are Avatar, Star Wars, Ice Age and Home Alone, however the company also produces famous TV shows such as The Simpsons and Family Guy. However, this company has also produced successful action films, for example Taken and - X Men. This company produces high budget films.

 

The type of films that this institution produces are well suited to our film, therefore this could be a good institution to use.

 

Paramount Pictures

 

 

 

Paramount pictures corporation is an American film/distribution company It was founded in 1912 and is currently owned by Viacom, it is America's oldest existing film studio and is ranked as one of the worlds top grossing film companies.

Paramount consists of different film labels, Paramount pictures, MTV films, Nickelodeon movies, Paramount vantage and Paramount Classics, it has also made distribution deals with marvel entertainment and dreamworks. The Company’s global business operations include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Worldwide Television Distribution.

Paramount produces a wide variety of films ranging in different genres. They have produced Paranormal activity 1,2 and 3, Titanic, Super 8, Puss In Boots and Dreamgirls to name a few which highlights the range of films they produce. They have also produced many action films for example Mission Impossible: Ghost Protocol, Transformers: Dark Of The Moon and Captain America: The First Avenger. A lot of the films it has produced are successful action films, therefore this would be a very good institution to use.

 

 

 

Universal Studios

 

 

 

 

Universal Studios (also known as Universal Pictures), is an American motion picture studio, owned by Comcast, and one of the six major movie studios.

Universal studios is also part of Universal animation studios, working title films, Illumination entertainment, focus features and Universal parks and resorts which are not just tourist attractions but used for filming as well.

 

Some popular films produced by Universal Pictures are: The Mummy, Mamma Mia, Little Fockers, Bridesmaids and Despicable Me. The company produces a wide variety of genres, specifically for our trailer we would want to know what action films they have previously produced. Some of these are The Bourne Legacy and Fast and Furious. This is very highly regarded institution and therefore people are more likely to go and see the film.

 

 Warner Bros.

 

Warner Bros. Entertainment (also known as warner bros pictures) is an American producer of music entertainment, television and film.

It is also a subsidiary of time warner. Warner bros also has several subsidiary companies such as warner bros interactive entertainment, waner bros animation and warner bros television.

Warner Bros. is a member of the Motion Picture Association of America

Warner bros has been involved in films such as inception, batman begins, the dark knight, the dark knight rises, superman returns, the matrix reloaded, blade runner and man of steel. This makes it a perfect institution for our film. it has well known, sucesful films associated with it and therefore people will want to see our film as well.

 

 Legandary Pictures

 

 

Legendary Pictures, Inc. (also referred to as Legendary Entertainment) is an American film production company  founded in 2000 and in 2005. the company concluded an agreement to co-produce and co-finance 40 films with Warner Bros.

Legendary Pictures works with Warner Bros to produce and co-finance films. This is something that is very appealing to us and therefore we feel that by using both these institutions would give us the best outcome for our film.

Certificate Research

There are a range of different film certificates, this shows what age you have to be to watch the film and if you are not old enough you are not allowed to buy rent or watch it in the cinema.
All classification decisions are based on the BBFC’s published and regularly updated Guidelines. The Guidelines are the product of extensive public consultation, research and the accumulated experience of the BBFC over many years. They reflect current views on film, DVD and video game regulation.

Its importaant that we know the different target audience that we are going to focus our film at, i have therefore done certificate research to see the different groups that there are.

 This means suitable for all

 

It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.

 Parental guidence

 

 

General viewing, but some scenes may be unsuitable for young children.
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.

  Suitable for 12 and over

 

 

 

 

 

 

 

Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.

 Suitable for 15 years or older

 

 

 

 

 

No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.

 Suitable for over 18 years or older

 

 

 

 

No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work.

Market Research - Action questionnaire

We then did a questionnaire specifically on the genre of action. This is essential as we can find out what people want to see most in an action film. it can also help find our target audience.

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 3 16 -18 - 16 19+ - 1

 

Question 3

 

Do you like action films?

 

Yes - 18 No - 2

 

Question 4

 

How many action films have you watched in the last 6 months?

 

0 - 2 1 – 5 - 11 5 – 10 - 7 10 – 15+ - 0

 

Question 5

 

Do you go to the cinema to watch action films?

 

Yes - 20 No - 0

 

Question 6

 

What is your favourite part of an action film?

 

Explosions - 5 Car chases - 4 fight scenes - 6 the sidekicks - 5

 

Question 7

 

Does a trailer effect whether you see a film or not?

 

Yes - 18 No - 2

The trailer must be effective and most people base whether they are going to go and see the film or not on the trailer. Most people said that they enjoy action. There are different opinions on what people enjoy to see in an action film so we will do our best to appeal to everyone. Due to budget this could cause some problems although we will do the best we can with the low budget we have. Special effects and editing will be very important in making our action trailer.

Market Research - General Questionnaire

We have done a general questionnaire to see what genre of film people enjoy and how this relates to their age and gender. This will help us to find our target audience and age group that we will focus on. We are hoping to do an action film and will therefore do a questionnaire that focuses more on questions related to that afterwards.

 

Question 1

 

What is your gender?

 

Male - 10 Female - 10

 

Question 2

 

How old are you?

 

12 – 15 - 2 16 -18 - 15 19+ - 3

 

Question 3

 

What is your favourite genre?

 

Comedy - 7 Action - 6 Romance - 4 Horror - 3

 

Question 4

 

How often have you been to the cinema in the past month?

 

0 - 2 1 – 5 - 17 6-10 - 1

 

Question 5

 

How do you normally watch films?

 

Cinema - 11 DVD - 5 Online - 4 TV - 0

 

Question 6

 

How many films do you watch a month?

 

0 – 3 - 2 3 – 5 -12 5 -7 - 3 8+ - 2

 

Question 7

 

Does a trailer influence your decision to see a film?

 

Yes - 18 No - 2

It has been very interested to see just how much a trailer influences an audiences decision on whether to go and see a film or not. We have also found out that action is the second most popular film choice, although comedy was first a lot of people were interested in action and our age group was around 16-18, this would therefore be our target audience.

Costume/Prop Ideas

Characters:

Police x3
Bad guys x3
Mum
Dad
Daughter
Members of court

We would like the police to look as real as possible, therefore we would like them to dress in black trousers, smart shirts, either black or white and black shoes. we would also have police hats and badges and would also use fake guns and handcuffs. we could use passports as policeman identification.

we would like the bad guys to be dresses in very casual clothing such as jeans and a plain or vest top.

we would like the mum to be dressed in normal everyday clothes so that the audience can relate to her. we would like her to wear colours such as pink or purple to reinforce vulnerability.

the dad is a lawyer and therefore we would like him to dress smartly and wear a suit. he would also have a brief case with him.

the daughter would wear stereotypical girls clothing, such as a pink dress with flowers, this would show her vulnerability and innocence. she could also have a bear that she carries with her.

we would like the people in court to dress smartly and to be wearing suits or pencil skirts with shirts.

if possible we would also like people to wear court wigs.

 

Location Research

Locations that are needed:

• A house
• An Alleyway or rural car park
• Room with a table
• Large building in city
• A Park
• Large Hall (court room)
• Long Corridor

We have two possible houses that we could use. these are easy to get to and we can use them at anytime. This is very useful as we can be more flexable when filming. If we were a high budget film then we would have to be stricter with our schedule. The first scene inside the house has a family around a table. This is also possible in both houses although the house on the right has more space and a larger table, this would work better when filming. The house on the right also looks like a friendly family home and this is the message we want to get across to the audience as this will make them feel more sympathetic towards the family when their daughter is abducted.

this is an alleyway that is right next to my house. this would make it easy to get to and film. Although its a very thin alley and this could cause problems when we are trying to film a fight scene as we would need more space, therefore we could use a rural car park for this instead.

above are pictures of a car park that leads onto an alley way. this would be perfect and we can film the guy being followed down an alley way and then the fight scene in the car park.

we will use an office room for the conversation between the bad guys. this will be a school classroom.


For the scene outside the court room we are thinking about going up to london. this is an extremely busy city and has large buildings, therefore this will be a perfect location. Also as it is a large tourist attraction this will drawn in the audience. London Libary would be a good place to film, as it looks like a grand court building. this also has steps to the side which are needed for this scene. another place that we really like is saint martins palace as it looks like a court rooms and the road is not to busy and there is some parking, which would be helpful for this scene, although we will not be able to gain entrance to the bnuilding and therefore the national portrait gallery would be the better choice.

Ashtead Park

ashtead park is a very good location for us. it is close to where both of us, and the actors and actresses live and furthermore it is not a very busy park and this will be very useful when filming as we dont want the camera to be knocked over or our shots interupted by other people that are in the park. By having the park so close is also helpful as we can return at any point if parts of our film need filming again. Another advantage to using Ashtead park is that the swings are in a large open space which will make it easier to set up the tripod and film the little girl on the swing, this can also give us a larger variety of shots as we can move the camera back allowing a long shot and move forward to use close ups and mid shots.

 

 

Action Trailer Analysis - The Amazing Spiderman

The amazing Spiderman is action/adventure/fantasy this film takes Spiderman right back to the beginning therefore there is already a large audience that are familiar with the films and that will be interested in seeing it. this also means that the trailer needs to impress as fans of the previous film would not be happy if it did not live up to expectations.  

The trailer starts with an establishing shot of a city and a fade to black, there is music that starts building up in the background, this will build suspense for the audience. There is then a very quick clip of Spiderman; people will recognise this and this will build further excitement for the viewer. There is then a jump cut to a boy standing outside a girls window and she asks him how he got there as she lives high up the building, this gives the audience questions from the start and interreges them. There are lots of fades to black and the music increases in pace but the trailer doesn’t, I really like this as I feel like audience is just waiting for something to happen and for action to begin.

Cross cutting is also used as a way of building tension and there are lots of fades to black, we will defiantly use this in our trailer as it looks really effective. Flashbacks are used and show Spiderman as a child, for followers of previous films this will be really interesting as they will want to find out background information. When there is a flashback it goes to black and white, this shows that it is in the past. We could use this in our trailer. There are intertitles which say ‘his past was kept from him’ these create further questions for the audience. the fades to black continue and the pace of the trailer becomes faster.

There are a lot of special effects used and as we have a low budget we will be limited to what we can do.

At the end the Spiderman symbol appears followed by the title